Fashion

Art of Camera

We create inspiring, long-lasting first impressions through great fashion photography.

The original purpose of fashion photography was commercial: at some point fashion designers realized that in order to sell things, it was not enough just to show them on a model, it was important to create an atmosphere and sell a certain lifestyle.

Then female customers choose not a Dior or Chanel bag, but the dream of being that woman shown in the photo with the bag. Such photos offer the dream, give birth to the desire of women to be inside this picture, to belong to this social group.

The value of fashion photos is that they show not only clothes and accessories, but also the general image of the model: poses, facial expressions, makeup, hair, emotions.

That’s why fashion photos very clearly reflect the times we live in and who we want to be. Just look at the fashion photos from magazines of the 50s, 80s and 2000s and see how different the images of women and their desires were.

In commercial photos, it is the stylist who can put together sets of clothes that will sell themselves. And the stylist must compose exactly the kind of bows that will be understandable and needed by the target audience of a given store or designer. The task of the stylist is to motivate customers to buy not just one dress, but a whole set, which is presented in the picture: cardigan, dress, belt, necklace, shoes and bag.

This is the type of shoot in the fashion world when clothes and accessories are photographed for sale and presentation to customers. This type of photography is ordered by design companies, individual clothing designers, and online stores alike.

The main task is to show clothes in the most advantageous way and make the client who looks at such photos, buy as many things as possible. Here it is important to sell the things themselves, not a certain lifestyle or dream as in the case of fashion photos.